The Palace Theatre is a Broadway theater at 1564 Broadway, at the north end of Times Square, in the Midtown Manhattan neighborhood of New York City, New York, U.S. Designed by Milwaukee architects Kirchhoff & Rose, the theater was funded by Martin Beck and opened in 1913. From its opening to about 1929, the Palace was considered among vaudeville performers as the flagship venue of Benjamin Franklin Keith and Edward Franklin Albee II's organization. The theater had 1,648 seats across three levels as of 2018.