What So Not is an electronic music project by Australian DJ and record producer Emoh Instead. What So Not has toured the world, playing in various festivals, including Coachella Valley Music and Arts Festival, Pukkelpop, Ultra Music Festival and Lollapalooza. What So Not is best known for his hits such as "Innerbloom", "Gemini", "Jaguar", "High You Are" and "Tell Me". He has featured on charts such as the Australian Singles Chart, Triple J Hottest 100, and USA iTunes Dance Album chart. He released his debut album titled Not All the Beautiful Things on 9 March 2018.