The Temptations are an American vocal group formed in Detroit, Michigan, in 1961 as The Elgins, known for their string of successful singles and albums with Motown from the 1960s to the mid-1970s. The group's work with producer Norman Whitfield, beginning with the Top 10 hit single "Cloud Nine" in October 1968, pioneered psychedelic soul, and was significant in the evolution of R&B and soul music. The group members were known for their choreography, distinct harmonies, and dress style. Having sold tens of millions of albums, the Temptations are among the most successful groups in popular music.