Schmigadoon! is an American musical comedy television series created by Cinco Paul and Ken Daurio, with all songs written by Paul, who also serves as showrunner. The Apple TV+ series premiered July 16, 2021, starring an ensemble cast led by Cecily Strong and Keegan-Michael Key. The story centers around a couple from New York, both doctors, who become trapped in magical musical theatre settings and learn lessons about love and happiness.