The Time, later known as Morris Day and the Time and the Original 7ven, is an American funk rock band founded in Minneapolis in 1981. They contributed to the development of the Minneapolis sound, an eclectic fusion of funk, R&B, new wave, synth-pop and dance. Led by singer-songwriter Morris Day, the band members are known for having been close associates of musician Prince, and are arguably the most successful artists who have worked with him, achieving success with singles such as "Get It Up", "The Bird", "Cool", "777-9311", "Jungle Love" and "Jerk Out".