Grupera is a subgenre of regional Mexican music. It reached the height of its popularity in the 1990s, especially in rural areas. Grupera music traces its roots to the rock groups of the 1960s, yet has evolved significantly over time. Typically performed by ensembles of four or more musicians, the genre prominently features electric guitars, electronic keyboards, and drums. The popularity of grupera music surged notably during the 1980s, propelling it into commercial viability and establishing its place within the Latin music landscape. Today, the genre is widely acknowledged and celebrated in prestigious Latin music awards ceremonies such as Lo Nuestro Awards and the Latin Grammy Awards, reflecting its enduring influence and cultural significance across Latin America and beyond. Grupera music is a distinct Mexican musical genre that blends traditional ranchera melodies with influences from norteño and other regional styles like corridos, cumbias, charangas, ballads, boleros and huapangos.