The East–West Shrine Bowl is a postseason college football all-star game that has been played annually since 1925; through January 2019, it was known as the East–West Shrine Game. The game is sponsored by the fraternal group Shriners International, and the net proceeds are earmarked to some of the Shrine's charitable works, most notably the Shriners Hospitals for Children. The game's slogan is "Strong Legs Run That Weak Legs May Walk."