Hyperpop is an electronic music movement and loosely defined microgenre that originated in the early 2010s in the United Kingdom. It is characterised by an exaggerated, ironic, or maximalist take on 21st century popular music tropes. The genre is often associated with LGBTQ+ artists and queer culture, and typically integrates pop and avant-garde sensibilities while drawing on elements commonly found in electronic, rock, hip hop, and dance music. The origins of hyperpop are primarily traced back to the output of English musician A. G. Cook's record label and art collective PC Music, with associated artists Sophie, GFOTY, Hannah Diamond and Charli XCX, helping to pioneer a musical style that was later known as "bubblegum bass".