Country to Country

C2C: Country to Country is a country music festival that has been held in Europe every year since 2013. It was first held in London on 16–17 March 2013. The festival was the first multi-day country music event in the United Kingdom, since the demise of the popular International Festival of Country Music, which was held at Wembley Arena and hosted by Mervyn Conn. The event was jointly developed by the O2 Arena and SJM Concerts, collaborating with the Country Music Association. In 2019 it had a capacity of 25,000.