Citrus Bowl

The Citrus Bowl is an annual college football bowl game played at Camping World Stadium in Orlando, Florida. The bowl is operated by Florida Citrus Sports, a non-profit group that also organizes the Pop-Tarts Bowl and Florida Classic. For sponsorship reasons, the game is officially known as the Cheez-It Citrus Bowl, named after the Cheez-It brand of cheese crackers produced by Kellanova, a subsidiary of Mars Inc.