Avatar is an American epic science fiction media franchise created by James Cameron, which began with the eponymous 2009 film. Produced by Lightstorm Entertainment and distributed by 20th Century Studios, it consists of associated merchandise, video games, and theme park attractions. Avatar is set in the mid-22nd century on Pandora, a lush habitable moon of a gas giant in the Alpha Centauri star system. The films' central conflict is between the indigenous Na'vi led by Jake Sully and Neytiri, and humans led by Colonel Miles Quaritch from the Resources Development Administration (RDA), a megacorp which has arrived on Pandora to colonize and pillage it for its natural resources. The title of the series refers to a genetically engineered Na'vi body remotely operated by humans via brain–computer interface to interact with the Na'vi on Pandora.